The world of television broadcasting is ever-evolving and constantly changing with advancements in technology. The demand for better picture quality and more channels has led to the development of new standards like MPEG-4. DD Free Dish, India’s only free Direct-to-Home (DTH) service provider, is set to hold its 69th E-auction for MPEG-4 slots on 18th May 2023. The auction is for one vacant MPEG-4 slot on the DD Free Dish platform.
This auction will be a chance for satellite channels to win the rights to broadcast on DD Free Dish’s platform from 25th May 2023 to 31st March 2024. With only one slot available, competition is bound to be intense, and interested channels will have to bid competitively to win the slot.
It is worth noting that only satellite channels are eligible to participate in the auction. This means that terrestrial channels will not be able to bid for the MPEG-4 slot on DD Free Dish’s platform. This rule ensures that the channels that participate in the auction have a more extensive reach and can reach a wider audience through satellite broadcasting.
The auction is of particular importance to channels based in Uttar Pradesh and Uttarakhand as the current occupant of the MPEG-4 slot, News State UP/UK, has been removed from the platform. This means that there is an opportunity for a new channel to take over the vacant slot and reach out to the viewers in these states.
DD Free Dish’s MPEG-4 platform offers high-quality audio and video broadcasting, making it a popular choice for broadcasters. Winning the auction and securing a slot on the platform is an excellent opportunity for channels to reach a vast audience across India.
The auction process will take place online, and interested channels can participate by registering on the official website of DD Free Dish. The registration process is straightforward, and all eligible channels can participate in the auction.
The 69th E-auction for MPEG-4 slots on DD Free Dish’s platform is a fantastic opportunity for satellite channels to expand their reach and connect with a broader audience across India. With only one vacant slot available, the auction is bound to be competitive, and interested channels will have to bid aggressively to win the slot. The auction is a must-watch for those interested in the world of television broadcasting and the technology that powers it.