Star India is reportedly planning to rebrand its youth-oriented channel “Bindass” as “Star Utsav 2”. While this information has not been confirmed officially, it has been making rounds on the internet blogs. According to the sources, the channel will be available on DD Free Dish and will be priced at Rs. 0.10 only.
Bindass, which was launched in 2007, has been catering to the youth audience with its edgy and bold content. The channel has been known for its popular shows like “Yeh Hai Aashiqui”, “Emotional Atyachaar”, and “Dadagiri”. However, in recent years, the channel’s viewership has seen a decline, and Star India may be looking to reposition the channel to target a broader audience.
Star Utsav, on the other hand, is a popular free-to-air Hindi entertainment channel that has been catering to the rural and semi-urban audience in India. The channel offers a mix of classic and contemporary shows, including dramas, sitcoms, and movies. By rebranding Bindass as Star Utsav 2, Star India may be looking to leverage the popularity of the existing channel and expand its reach to a wider audience.
The move to make the channel available on DD Free Dish is also strategic, given the popularity of the free-to-air platform in India. DD Free Dish offers a range of channels to its viewers, and by making Star Utsav 2 available on the platform, Star India can reach out to a large number of viewers who may not have access to pay channels.
However, it is important to note that the information about the rebranding of Bindass as Star Utsav 2 has not been confirmed by Star India. The sources for this information are internet blogs, which may not always be reliable. Therefore, viewers should wait for an official announcement from the channel before making any assumptions.
